Agency: Ogilvy One Worldwide.
Client: Diageo (Smirnoff).
Creative Director: Anand Gharat. 
Creative supervisor : Sandip Ghosh.
Copy supervisor : Rohit Malella.

 

The Ultimate Den campaign was what we presented as a real-time simulation, adventure and gaming platform for the Vat 69 Den. The beauty of this idea was in the gamification of it. Users could redeem virtual points and trade them for real adventures and gaming packages.

 

We also proposed a chance to win a complete room makeover where players could transform their room into The Ultimate Den.